Premium Products for Premium Cars
Exterior Products
Shop the full line of Prima’s exterior car care products. From soap and cleaner to polish and wax, Prima has you covered from bumper-to-bumper.
Interior Products
Shop the full line of Prima’s interior car care products. Clean, protect and restore the interior of your vehicle.
Introducing the Prima Hydro Wash and Wax System
3 Easy Steps to Maintain a Perfect Finish or Shine!

Step 1: Prima Hydro Wash
(soap solution)
A wash solution designed to safely remove dirt and grime while enhancing the longevity of your paint.

Step 2: Prima Hydro MAX or Hydro Seal
(Wax and Sealant)
Both leave your vehicle’s finish glossy, slick and well-protected. Hydro MAX is the spray version and Hydro Seal is the non-spray version.

Step 3: Prima Hydro
(Detail Spray)
A detail spray to remove any excess product, smudges and fingerprints, and adds anti-static properties to resist dust accumulation.